중국 디지털 혁신의 미래In a relatively short span of time, China has transitioned from a technological backwater to become one of the world’s largest digital economies. On the back of its base of nearly one billion internet users, China’s ecommerce sales grew to $1.7 trillion in 2020, a number that is equivalent to 30 percent of all retail sales in China. But this is not just a story of size. It is, above all, a story of innovation and disruption. In omnichannel retail, social media, on-demand services, mobility, fintech, healthtech, and other domains, the country is developing many “China-first” innovations. In this report, we take a close look at these innovations, and the forces, trends, and technologies that enable them. We then identify six megatrends that are shaping the future of digital innovation in China.
1) A deep digital consumer base
2) Intense pressure to quickly reach scale
3) A digital ecosystem that fosters innovation
4) The shaping role of government
Force 1: Ecommerce and omnichannel
Force 2: Social commerce
Force 3: The On-Demand Economy
Force 4: Shared mobility
Force 5: Distribution
Force 6: FinTech
Force 7: EdTech
Force 8: HealthTech
Digital innovation megatrend 1: The great retail integration
Digital innovation megatrend 2: The virtualization of services
Digital innovation megatrend 3: The mobility revolution
Digital innovation megatrend 4: Digitization of social life
Digital innovation megatrend 5: Industrial IOT / Supply chain digitization
Digital innovation megatrend 6: Digital urbanization
Question 1: Are you ready to elevate your connected device strategy?
Question 2: How will you build your omnichannel supply chain?
Question 3: How do you manage data and unify customer management?
Question 4: Which assets should you own and which should you share?
Question 5: How much R&D stays in-house versus open collaboration?
Question 6: How do you best provide ubiquitous services?
Question 7: How do you manage risk and governance?
Question 8: How do you reorganize your business structure?
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Region : CHINA Publish Date : 2021 Language :english Form : general Document :pdf |
KRW 680,000FREESave Support : McKinsey |